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Thank you for visiting our site. For over 25 years DEC International has delivered exclusive content to thousands of companies just like yours! What makes us different and of value to you is the wide breadth of services we offer that allow you to time your sales efforts more effectively than anywhere else. DEC has a unique outlook on researching; we believe it is a cooperative effort between our Members and ourselves. Finally, we know that we work at your pleasure.

Allan Feifer
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Recent blog posts


None of us are above the need for the occasional reminder or the need to once again be reminded of what’s important. Most of our readers are small business people. That means we have many roles that tug at us constantly. That’s why it is important to occasionally review what’s important, what I call first order tasks. While everyone has their favorite list, here’s a friends list of the 10 Commandments of Selling that I think is particularly well done Let it be a great springboard for further conversation and review. Here they are along with my comments.


Mark Twain was fascinated by those river pilots who spent their entire lives learning and relearning the ever changing meandering of the mighty Mississippi. With drought and then floods, the mighty Mississippi was a challenge to keep up with, then and now. It was impossible to learn the right way to cruise that river once and for all as the ever changing shoals, sandbars and currents constantly rewrote the charts with not so much as a mind your manners glance. We too must be pilots on our uncharted journey. Never much of a fan of group think, leadership and innovation are among the single most important qualities top management can bring to the table these days. Today we will discuss basic concepts and ideas that will help you and your company prosper regardless of the economic conditions that come and go just as the channel constantly shifts on the mighty Mississippi. Let’s give it a go; shall we?


Let’s start with the obvious…every salesperson wants to sell his/her services to their particular market. That’s a given. However, that’s all which is pretty much a certainty. Acquiring and holding profitable customers is the end game for Sales people, Business Owners and other Managers. Too often the optics is flat wrong. For many, the sales process winds up being a static two dimensional problem rather than the moving and three dimensional process that it is. At least every other blog entry I publish, I go out of my way to state that selling requires more planning, effort, smarts and dedication than probably any other position in your company. If it looks easy, it is because someone has spent a very long time figuring out the ins and outs of the process and continually puts his/her best foot forward. For most of us though, selling is a little bit like cornering that big game tiger only to find out that it is you and not he who is cornered.


Jack Nicholson played a scrappy no-nonsense Colonel in the movie “A Few Good Men.” When giving orders to his men the Colonel often asked “are we clear?” the correct answer was always “crystal” as in crystal clear. When communicating with our prospects being understood should not be something subject to interpretation. It should be clear, unambiguous and succinct. Unfortunately, most of us don’t have the military training that fosters this “in-your-face” type of communication. On second thought I am not sure that your prospects may be entirely ready for it either! Nevertheless, you and your prospects deserve to be understood. It’s a waste of everybody’s time and counterproductive for each party to a conversation to take away a different meaning. Today let’s talk about the ways we can ensure that your message is received.

There are three primary techniques to ensure your prospect and you are on the same wavelength:


Sometimes I feel like the preacher with too few butts in the pews! As a whole (particularly for smaller operations) when it comes to sales we operate in a reactionary manner. When we enjoy good times, we focus on the work ahead and during bad times we save what we can. For over 20 years we’ve preached the importance of playing a reasoned game that most always moves the ball forward or at least minimizes your losses. This requires planning, good execution and constant attention to the action on the field so that you can make the adjustments that current conditions require. Today, we challenge our readers to take advantage of a market that still has many challenges to overcome. For too many of us, selling and profitability sometimes go in opposite directions. But, it all starts with sales and that’s what we’re going to talk about today. Here are some actionable points we’d like you to take to heart:



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