Every construction company has its own way of generating business. However, they may not always be practical or sustainable for generating quality leads. Property zoning reports enable your business to identify zoning districts where sizable construction opportunities are available.
Building Construction Databases Provide Real Time Data
Building construction databases—with information such as property zoning reports and building permit data—provide your company with public data about construction trends in the market. This enables you and your sales team to receive accurate and up-to-date information regarding the Georgia construction market.
Property zoning information is generally used by construction companies who are seeking to place bids on projects. Other businesses use zoning information as a marketing research tool to examine the potential long-term effects of business decisions.
Benefits of Property Zoning Reports
Published weekly: Planning and zoning reports are updated weekly, so you’re always aware of zoning ordinance and land variance.
Timely, accurate, and comprehensive: Planning and zoning reports offer full coverage and let you know of commercial property construction opportunities as soon as they’re available. These reports also provide a timeline so you can plan when to get in contact with the necessary project managers.
User-friendly: Zoning reports are designed to be user-friendly in a “fast-read” format. They’re organized by county with information about the project owner and the proposed project.
How Can You Improve ROI for Construction Jobs?
Each construction company has its own strategy when it comes to generating B2B business opportunities. Here are some ways you can optimize your sales strategy and boost your ROI for construction projects:
Start Prospecting New Business Opportunities
Many businesses turn off the idea of prospecting because they believe it’s a long list of company names that may or may not have construction project opportunities. Although this may be the case for businesses who don’t understand lead generation, an effective prospecting approach is about finding companies in their early stages of project development.
Prospecting is essential for generating new, high-quality business opportunities. With the right tools, your company has the opportunity to reach out to designated project managers and get your foot in the door for the next steps of the construction project.
Qualify Leads That Meet Your Company Criteria
Not every business opportunity is a good business opportunity. Determining lead qualification is essential to avoiding insufficient construction projects and lukewarm sales results. Lead qualification is about identifying what you want out of a potential business partner so they can offer you a reasonable ROI.
A “qualified lead” means something different to every business. Depending on the size of your company, you may be looking for larger or smaller scale projects. If a construction project is too big than what your company is capable of, then it’s not worth the time or effort to pursue business that will fall through the cracks.
Collect Market Research Data
Understanding trends in your market is essential to generating and maintaining a steady flow of business. Market research data includes gathering data about your customers, competitors, and the region you serve. This enables you to understand your potential customers and market; it also compares your services to the services of your local competition.
Scoping out your competitors is crucial because they may be offering services that your company does not. You’ll see the pros and cons of your company and another construction company, and you can discover why customers may be choosing their business rather than yours. Examining the competition may also show you new industry trends and services that you can implement into your business operations.
Looking To Find New Construction Projects?
DEC International partners with general contractors across Atlanta to provide crucial commercial zoning information that helps them boost their ROI. In addition to zoning reports, our DEC members reach out to us for prospecting, qualifying leads, and market research data when they’re looking to maximize commercial construction opportunities.
As a network building company, we always put our best foot forward—but don’t take our word for it! Check out what our members have to say about our B2B sales and marketing efforts. Reach out to us today to generate high-quality business opportunities.
