Our business has been under the same leadership for years and we are proud to be a good company to work with and to work for.
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Why Market Research Analytics Is So Important To Maintaining a Steady Flow of Business
Market research refers to gathering data about your customers, competitors, the regions where you operate, and other related information. Marketing is how your business sees the world; without it, you make uninformed decisions and are essentially operating blindly.
DEC International fills a critical gap for companies that don’t have the time or resources to work on market strategy or planning on their own. Our market research tools help you:
- Know where to find new business
- Understand how successful your past projects have been
- Understand your competitors and how they sustain their businesses
- Set sales goals
- Plan for future growth
- Investigate potential markets for new products and services
Market research is used to support planning and budgeting for your business, especially if you plan on exploring new areas or new products and services. Market research is particularly important to construction companies, developers, and related businesses where economic trends and regional activities influence the outlook for the industry. But to make things more complicated, many construction projects are planned years in advance. This long sales cycle makes landing the next contract so much more important because gaps in work are much harder to fill.
How To Collect Market Research Data
Before we sign on a new client, many of them ask us exactly what we do to help them research their current market or a potential new market.
It’s not always necessary to reinvent the wheel – Much of our market research methods are based on proven methods. We document Atlanta public records and review business information provided by local media. We actively use every resource at our disposal to present a true picture of any market.
We stay ahead of market trends – Georgia construction markets are dependent on economic trends but the sales cycle of a construction project is sometimes years ahead of breaking ground. This means that true market research needs to span a long period of time.
Research is completed through analysis – Once we get the data, the next step is interpreting it. We organize our results, we focus on consistency and organization, and we report it in a way that makes sense so you can reach your marketing goals.
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