Marketing is one of the most important things a business can do. Marketing increases sales, grows business, and engages customers so you establish your business as a key player in your industry. At DEC, we have found that information is the key to marketing success. It is our mission to deliver you the knowledge you need to take advantage of the most relevant opportunities for your business.
How We Accomplish Our Mission for Georgia Businesses
We embrace the pursuit of perfect marketing – Perfect marketing encapsulates a business’s main strengths and looks for opportunities to grow and scale your business through precise, deliberate steps.
We delight our members by providing access to opportunities they will not find anywhere else – Knowledge is key, and DEC international provides the insider market research and information you need to make the right proposal to the right people at the right time.
We simplify, inform about, and access timely, carefully planned opportunities – Our researchers ignore quantity and instead focus on the quality of the information we provide. What good are leads if you need to research more?
We supply vital information of value to our members long-term pursuit of stability and profitability – We help you develop a pipeline but most importantly, we help you sustain that pipeline through timely, actionable market information.
How to Make Information Work for You
The Atlanta Contractor’s Guide to Market Intelligence
To fully understand your market, there are five key questions you need to answer:
- What are the strengths and weaknesses of our competitors?
- How intense is the competition in our market?
- What is the optimal price point for your products?
- How does your company compare against the competition?
- What are the primary drivers of value in your market?
For construction companies and other entities that bid on public and private contracts, we add one crucial question:
- How do I research business opportunities?
Construction businesses of all sizes struggle with the answer to all of these questions, especially when there is no time to research and find the answers. The fact is that marketing is something you need to do every day, in order to stay ahead.
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